The IAA Frankfurt Motor Testify will open up its doors to the press on 15 September 2009. What makes this prove special for the BMW Group is that, for the first fourth dimension, all three brands – BMW, MINI and Rolls-Royce Motor Cars – will exhibit under one roof, located in the Frankfurt Trade Fair's new Hall eleven.

Europe'southward latest state-of-the-art exhibition hall is attainable to visitors directly from the exhibition grounds' new main entrance.

The highlight of BMW's presence this twelvemonth is a circuit several hundred metres long running around the entire exhibition space on which the BMW EfficientDynamics fleet and vehicle premieres will be presented. Thomas Muderlak, responsible for the BMW Group's exhibition concept at the IAA: "Motor shows are an important aspect of our commu¬nication with customers, the media and trade visitors.

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Nosotros are delighted to maintain our tradition of hosting innovative displays at the 2009 Frankfurt Motor Show and nowadays all three brands together for the first fourth dimension. A highlight for our visitors volition be the chance to feel our vehicles actually driving around the BMW stand up: Nosotros volition be interpreting the BMW brand'due south motto of "Sheer Driving Pleasure" quite literally.

BMW Group initiatives – BMW Group Inferior Campus
In 2003, 2005 and 2007, the BMW brand was housed in a Cubist building on the and so-chosen Agora, while MINI and Rolls-Royce Motor Cars were located in different halls. Presenting the three brands in such close proximity this year will allow the BMW Group to showcase various corporate initiatives. As the organizer of the BMW Group Junior Campus and the host of the ZEIT Conference, the BMW Grouping will take advantage of the opportunity to create a forum for overarching social issues such every bit sustainability. From fifteen-27 September 2009 children anile between iii and 13 years volition be able to discover the fascination of sustainability and mobility at the Junior Campus. Both instructive and fun, sustainability workshops for children aged 7 to xiii will focus on topics such as conserving resources, traffic control and sustainable product. Children will conduct their ain independent, interactive research, perform tests and experiments, and accept fun acquiring the know-how they need to build their ain car at the end of the roughly two-hour workshops. The BMW Grouping Inferior Campus as well features 2 age-based driving courses that teach young IAA visitors how to behave responsibly on the roads.
As role of the socio-political debate on mobility and sustainability, the BMW Grouping's ZEIT Conference future meridian on xiv September 2009 provides a platform for a console discussion with high-ranking representatives from the worlds of politics, concern, architecture and environmental protection. The Sustainable Value Report 2009/ 2010 will besides exist presented at the BMW Grouping press conference on 15 September 2009.

The BMW exhibition concept: "Experiencing Joy."
The basic concept behind the BMW brand's presence at the 2009 Frankfurt Motor Show focuses on sheer driving pleasure. For the offset time, IAA visitors can experience the vehicles' pattern and appeal in motion – thanks to the moving presentation of vehicles on the circuit. A varied programme will highlight new products and innovations from the BMW portfolio. Visitors will be able to observe these driving demonstrations from stunning lounges with an impressive view of the circuit'southward banked corner.

BMW EfficientDynamics: Lower emissions – more driving pleasure
The BMW EfficientDynamics fleet presented on the circuit will provide an impressive sit-in of how driving pleasure can be combined with lower fuel consumption. Thanks to Efficient Dynamics, BMW is able to prove conclusively that this is not a contradiction in terms: With its ii most recent model generations, the BMW Grouping has reduced its fleet'due south consumption in Europe by more than 25 per centum while enhancing driving pleasure. Past the time the Frankfurt Motor Testify opens, around 1.4 million BMW vehicles equipped with the award-winning BMW EfficientDynamics applied science – which comes every bit standard in every new BMW – volition have been delivered to customers.

The BMW Vision EfficientDynamics Concept
The BMW Vision EfficientDynamics concept car, which will exist presented to a global public for the first time at the Frankfurt Motor Show, incorporates a wider range of BMW EfficientDynamics technologies than whatsoever vehicle before: from its ultra-efficient combustion engine, sophisticated free energy direction and BMW ActiveHybrid technology with innovative electricity-storage engineering to lightweight construction and consistently optimised aerodynamics. The 2+2 seater was designed as a plug-in vehicle using full-hybrid technology and provides the capabilities to combine the driving operation of a BMW Thou car with fuel consumption and emissions that are even lower than for today's compact cars.

BMW 320d EfficientDynamics Edition – Efficient Dynamics in serial.
The new BMW 320d EfficientDynamics Edition will be presented alongside the BMW 320d for the first time at the 2009 Frankfurt Motor Evidence. The sedan combines a fuel consumption of just 4.1 litres diesel per 100 kilometres and CO2 emissions of 109 gram per kilometre in the Eu exam cycle with an engine output of 120 kW/163 hp. This model further asserts BMW'due south acknowledged superiority in the development of especially low-emission models with dynamic driving operation. The following models will further enhance the efficiency and dynamic performance of the model range: the BMW 520d Special Edition and the BMW 116d, the BMW 116i, the BMW 120i Coupé, the 118d Coupé and the BMW 730d with BMW BluePerformance (EU6 norm) models.

Other globe premieres at the 2009 Frankfurt Motor Evidence:
Besides its Efficient Dynamics armada, the BMW stand will also focus on the world premiere of the hybrid vehicles BMW ActiveHybrid 7 and BMW ActiveHybrid X6 as well equally the world debut of the BMW X1 and the BMW v Series Gran Turismo. The BMW ActiveHybrid vii sedan and the BMW ActiveHybrid X6 Sports Activity Coupé each incorporates its ain model-specific combination of combustion engine and electric motor for an boggling, and impressively efficient, driving experience. The BMW X1 is the commencement vehicle in the premium meaty segment to embody the characteristics typical of a BMW 10 model. Thanks to BMW EfficientDynamics, it boasts the best combination of driving performance and fuel consumption of whatever of the BMW X models' rivals. As the founding member of a new segment, the BMW v Series Gran Turismo unites the primal features of a prestigious sedan with those of a modern Sports Activity Vehicle and a classic Gran Turismo. The BMW 740d, scheduled for launch in autumn 2009, volition be a further focus of attending: It is the get-go model equipped with a new straight-6 diesel engine with BMW TwinPower Turbo Technology.

Visitors can also look forward to other product innovations, such equally the BMW Power Kit for iv-cylinder diesel models, new BMW rear luggage racks and the latest portable navigation systems.

More detailed product information can exist found in the BMW Group PressClub at https://world wide web.press.bmwgroup.com/.

The MINI Stand: "What a Altogether. It's MINI."
On 26 August of this year, MINI volition celebrate its 50th birthday. In honour of this special occasion, the MINI stand volition focus on the brand's 50-year success story. Its compages besides reflects this agenda: Visitors to the stand up volition be welcomed by an oversized "What a Altogether. It's MINI." imprint, stretching diagonally across the unabridged space of the stand with a length of 35, a height of six and a depth of iv metres. Directly below, at the heart of the exhibition surface area, is the "birthday studio" which shows "MINI 50 Years" – a documentary flick that spans the years from 1959 to 2009 and gives MINI drivers and MINI fans from effectually the world the chance to speak their mind.

MINI 50 Mayfair and MINI fifty Camden with "Mission Command"
The MINI premieres pending visitors to the Motor Bear witness include the MINI 50 Camden and MINI 50 Mayfair birthday editions. With their characteristic design and sectional features, the 2 models honour both the car'south sense of tradition and the brand'due south strength of vision. The market launch of the new MINI fifty Camden also marks the emergence of a new generation of in-car amusement systems. Referred to as "Mission Control", this entertainment system evaluates a wide range of vehicle, driving and ambience data, providing the commuter with relevant information and instructions in hallmark MINI-style – with vocalization output.

MINI Coupé Concept
MINI volition present its spectacular vision for the brand's 6th decade of driving fun, the MINI Coupé Concept, for the first fourth dimension at the 2009 Frankfurt Motor Evidence. The car's extreme lightweight construction makes the two-seater exceptionally responsive – not to mention especially fuel-efficient. The MINI Coupé Concept'southward design and capability for high-performance drive technology ensure it has everything a premium compact sports motorcar needs. The depression roofline, a sharply defined rear cut line and other details optimised for improved aerodynamics farther raise the vehicle'southward driving performance and efficiency. The MINI Coupé Concept is for those drivers who appreciate MINI's signature combination of driving fun, lifestyle and premium quality – and seek even sportier treatment.
Ideal starting conditions for the MINI One D
In this, its anniversary year, the brand is presenting its most diversified and attractive MINI model range ever. The newest addition to the portfolio is the MINI I D. This new entry-level diesel model offers customers especially affordable access to the MINI brand's world of driving fun and premium quality.

MINIMALISM
Some other focus at the MINI stand at the IAA 2009 is the MINIMALISM concept – a package of measures adult to optimise fuel consumption and reduce emissions, presented in a futuristic, hands-on discovery area.

The Rolls-Royce Motor Show presence
The highlight of the Rolls-Royce showroom is the world premiere of the Rolls-Royce Ghost. The stand up itself has been designed as an open up building with a daylight roof in which Rolls-Royce presents not only the Ghost, just also the Phantom range with the Phantom Extended Wheelbase, the Drophead Coupé and the Phantom Coupé.

[Source: BMW ]